Why We Should Not Hold Our Breath Waiting For The Old Conversation Hearts To Come Back
Posted: Wednesday, January 27, 2010
by Abigail Richards
Recently, I wrote a piece about hating the new Conversation Hearts. Since the article being published, I have gotten a lot of response from people who feel the same way.
Since I didn't want to just talk behind someone's back, even if it is a corporation, I decided to write Necco and complain personally about the product.
The response needed something to desire. I stated that I was a long time fan of the product, but was seriously disappointed in the new version. I questioned why they decided to change something that was already successful.
Thank you for writing to Necco, I wanted to personally thank you for all of your input on our new Sweethearts. They are a great US made product and I am glad to hear you are a longtime fan. Over the years, our number one product requests have been around producing a more flavorful and softer product. Sweethearts have been America’s favorite Valentine’s Day candy for over 145 years now and we needed to ensure that Sweethearts continue to delight people of all ages.
It’s never easy to change something that hasn’t been changed for a very long time and we appreciate your support as we continue to come up with new flavors and ways to say I Love You. Here’s more information about all of our exciting changes:
Our new softer Original Flavors now include: Green Apple, Blue Raspberry, Strawberry, Lemon, Grape and Orange. The color of the hearts were changed to match the flavors so people could tell what flavor they were eating before they even tried them. The new expressions on the Sweethearts were chosen by over 10,000 Americans at mysweethearts.com back in the summer. The complete list of the top new sayings includes both contemporary expressions like Tweet® Me and Text Me and beloved classics like “Love Me" and “Sweet Pea." The packaging was changed to make the product easier to find at shelf. And our little 1oz boxes are now slightly smaller with no window, to be more sustainable and easier to handle for tiny kid hands. The back of our 1oz boxes was also changed so that kids could write in their To/From names in pencil.
If you are looking for something to share with the little girls in your life be sure to check out our new Sweethearts Dazzled Tarts with flavors including: Pink Lemonade, Wild Berry Grape, Sour Apple, Watermelon, Extreme Tangerine and Blue Raspberry. These new Sweethearts are dazzled and have crowns and shoes on them!
So, thank you for your feedback and please stick with us. Let us know what you think of our other Sweetheart products. Also, check our www.mysweethearts.com for free recipe ideas and craft projects.
Thank you again for writing.
Sincerely,
(leaving name out to spare the employee who had to write this)
It was like they completely ignored the issue. Instead, I felt like I was reading a commercial for the product.
My suggestion is to not hold your breath that the old will come back anytime soon! Although, I have to think that maybe if Coke was willing to listen to consumers and change back that maybe Necco will too.
I guess we will just have to do what one of my commenters on the previous article suggested-just by Brach's until they do change back!
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Top-level comments on this article: (2 total)Great follow-up article, Abigail. I was wondering if anyone was listening to the consumer. Evidently not. Maybe someone should start up a facebook page "Necco - bring back the old hearts" to get their attention. I will have my husband read your article, original and follow-up as he is the heart fan in our family. For the record, he bought one package and won't be buying them again. Good for the diet, bad for Necco, of they even care.
I suppose all we can do now is cross our fingers and hope their sales drop to the point that they need to return to their original flavors.
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